Sweet Loren’s® Teams Up with Barbie® for a Feel-Good Valentine’s Day Ready-to-Bake Cookie Made Without Compromise
Limited-edition, heart-shaped cookie dough is perfect for Galentine’s & Valentine’s Day, celebrating indulgence without compromise and offering a dream getaway giveaway perfect for besties
- Like all Sweet Loren’s products, this limited-edition cookie dough is made with trusted ingredients and is gluten-free, dairy-free, non-GMO, and free from artificial colors or dyes, proving that delicious indulgence and mindful eating can happily coexist – and the signature pink hue comes from real plants.
- To celebrate besties, Sweet Loren’s is offering a national giveaway to one winner and their bestie for a getaway to Barbie™ Dream Fest in Fort Lauderdale, FL.
- Sweet Loren’s products can be found in the refrigerated dough aisle in 30,000+ retailers including Target, Whole Foods, Kroger, Sprouts, Publix, Wegmans, HEB, and Meijer.
LOS ANGELES, Calif. (February 3, 2026) — This Valentine’s Day, Sweet Loren’s®, the #1 natural refrigerated dough brand in the country, is again teaming up with Mattel Inc.’s iconic Barbie brand to offer limited-edition Barbie™ Heart Shapes Sugar Cookie Dough—a sweet way to celebrate friendship and love.
Sweet Loren’s Barbie™ Heart Shapes Sugar Cookie Dough is a festive pink, delicious cookie crafted with simple, high-quality ingredients. Like all Sweet Loren’s products, these cookies are gluten-free, dairy-free, and non-GMO – and free from top allergens, including eggs, tree nuts, and peanuts. These limited-edition cookies get their signature pink hue naturally from real beets, delivering a joyful Valentine’s treat without artificial dyes or preservatives.
“Our partnership with Barbie is about celebrating friendships and well-being while enjoying snacks that spark joy, without compromising on taste,” said Loren Castle, CEO and Founder, Sweet Loren’s.
According to a recent survey from the National Retail Federation, sixty-five percent of consumers aged 25 to 34 are planning to celebrate Valentine’s Day or Galentine’s Day. Sweet Loren’s partnership with Barbie reflects how Gen Z and Millennials alike are redefining the holiday, favoring friendship and looking for meaningful shared moments together. From baking nights to hosting Galentine’s gatherings, these cookies fit seamlessly into how modern bakers celebrate in a joyful way.
Win the Ultimate Barbie Bestie Getaway
To bring the joy beyond the kitchen, Sweet Loren’s is giving one lucky winner and their bestie the chance to experience the ultimate Barbie escape at Barbie™ Dream Fest— a festival by Mattel and Mischief Management dedicated entirely to Barbie. The multi-day experience will feature inspiring speakers, immersive experiences, and unforgettable moments that explore the legacy, evolution, and boundless imagination of the Barbie brand.
One lucky winner will receive two free passes to attend Barbie™ Dream Fest from March 27-29, 2026 in Fort Lauderdale, FL. including $2,000 toward travel costs for them and their bestie.
How to Enter the Giveaway:
1. Follow @sweetlorens and @barbiedreamfest on Instagram
2. Like and save the official giveaway post
3. Tag your travel bestie in the comments along with one sweet thing they are dreaming up for 2026
4. For an optional bonus entry, share the giveaway post to Instagram Stories or repost
No purchase necessary. Must be over 18 years and a legal U.S. resident (excluding Alaska and Hawaii) to enter. Giveaway begins February 3, 2026 and ends 11:59 PM EST on February 13, 2026. Winner will be randomly selected and notified by @sweetlorens the following day. Giveaway not administered or sponsored by Mattel or Meta. For more information, visit www.sweetlorens.com.
Cookies With Impact
This cookie dough not only tastes good, but it does good too. For another year, Sweet Loren’s is proud to support Girls With Impact (GWI), a nonprofit that prepares the next generation of women leaders with the skills, confidence, and networks to succeed. Much like Sweet Loren’s commitment to wholesome ingredients and spreading joy, Girls With Impact is dedicated to creating opportunities that inspire growth and success, where young women can build real-world skills, lead with purpose, and make a lasting impact on their communities and the world. A portion of the proceeds will help provide young women with resources, tools, networks, and role models to build confidence and succeed across careers and industries. As of 2025, Loren Castle has joined the Board of Directors at Girls With Impact to contribute her expertise and help GWI advance its mission of strengthening the future talent pipeline and ensuring the next generation of female entrepreneurs and leaders can succeed.
“I know firsthand how critical it is to level the playing field for women in business. I’m proud to give back and help Girls With Impact inspire the next generation of female entrepreneurs and leaders,” said Castle.
Sweet Loren’s Barbie™ Heart Shapes Sugar Cookie Dough is now available in the refrigerated dough aisle at retailers across the country, including Target, Whole Foods, Sprouts, HEB, Publix, Kroger, Meijer, Wegmans, and more.
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About Sweet Loren's
Sweet Loren’s is America’s #1 natural ready-to-bake refrigerated dough brand, combining delicious taste, convenience, and trusted ingredients. Founded in 2012 by Loren Castle, the brand offers a growing portfolio of cookie dough, puff pastry, pizza dough and more — all made with simple ingredients that are free of artificial colors & dyes and are a great option for people with food sensitivities. Available in the refrigerated dough section of more than 30,000 retailers, Sweet Loren’s proves that feel-good food can taste great, delivering easy, crave-worthy products for the modern baker. For more information, visit www.sweetlorens.com.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com