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Sweet Loren's is proud to be the #1 Natural Cookie Dough Brand in the U.S.*

The most delicious edible cookie dough is not only safe to eat raw, but is also made with simple, high-quality, clean ingredients.

New York, NY, June 10, 2021 —Raw cookie dough is pure joy on a spoon. It’s the precious memories of our childhood. It’s quite possibly the tastiest, most loveable treat of all time. Nevertheless, we have all, for so long, snuck in those cookie dough bites in secret…for fear we would be scorned by the food safety forces that be! Well, say goodbye to those days. There’s a new cookie dough in town, and it’s about to make your summer taste like a beautifully sprinkled, vanilla frosted, three-tiered birthday cake….in cookie dough form.

Sweet Loren’s, the #1 natural cookie dough brand in the U.S., is pleased to announce the launch of Edible Cookie Dough Mini Cups. These delicious, snackable cups are everything you ever wanted: cookie dough that’s finally safe to eat raw, a delight for your taste buds, plant-based, dairy-free, Certified Gluten Free and Vegan, peanut/tree nut free, Non-GMO Project Verified, and Kosher Pareve. Finally, a better, safer, and irresistibly delicious way to enjoy cookie dough!

Due to customer demand, Sweet Loren’s has launched these cookie dough cups after countless fans would remark that when using the place-and-bake products, they were skipping the baking and enjoying the dough raw! From kids to adults alike, the raw dough was clearly winning the hearts (and taste buds) of fans across the nation. That’s why Sweet Loren’s decided to create a special, extra rich & creamy recipe. The new edible cookie dough cups are the ultimate experience for kids, parents and expecting parents, college students, breast feeding mamas (shall we go on?!) can enjoy cookie dough safely, deliciously, and in perfectly portioned, fun-sized cups.

After beating cancer in her early twenties, Founder & CEO Loren Brill Castle made it her mission to eliminate processed foods from her diet. Unable to find great tasting cookies made from clean ingredients, she developed her own. “My favorite part is the cookie dough raw! Plus we have been hearing from our fans for a long time now that they love eating our place & bake cookie dough raw. It’s safe to do so, of course, we encouraged it! Then we took this feedback one step further and made our love affair with raw cookie dough official!” said Castle. “We cannot wait for our fans (existing and new) to try this exciting new product! We believe everyone—regardless of dietary restriction or lifestyle—deserves a delicious treat that fits their dietary preferences without compromising on taste.

The fun-sized, convenient, and portion-controlled cups are available in three rich and creamy flavors, all 3.6 ounces each: the signature Chocolate Chunk, Birthday Cake, and Double Chocolate (Brownie Batter). These flavors are the stuff dreams are made of: the experience of licking raw brownie batter off the spoon, sneaking bites of raw chocolate chunk dough, and devouring spoonfuls of cake batter…all safely and in the format of cookie dough!

Sweet Loren’s super fans are already devouring the new line of Edible Cookie Dough. Enjoyed by the spoonful, the cups can be packed in lunchboxes, served as a limited-contact dessert at celebrations, and/or stashed for a picnic. In other words, the portable mini cups, each with a convenient recyclable spoon under the lid, are giving cookie lovers everywhere permission to eat cookie dough raw and on-the-go!

Find your new favorite treat at Lowes Food Stores, Giant Food Stores, or order online at (continental U.S.). SRP is $2.99.