Sweet Loren’s Expands Into Dayparts With Three New Product Innovations
America’s #1 natural refrigerated dough brand unveils new brand evolution for the modern baker with crave-worthy Oatmeal Bars, Scones, Puff Pastry Stick Kits
LOS ANGELES, Calif. (March 3, 2026) — Sweet Loren’s, the #1 natural refrigerated dough brand in the United States, is once again redefining the category with never-before-seen innovations across breakfast, all-day snacking, and dessert.
At this year’s Natural Products Expo West, the company unveiled its expanded portfolio, which now includes Oatmeal Bars, Scones, and Puff Pastry Stick Kits, alongside vibrant new packaging designed to unify its offerings and enhance on-the-shelf presence. This evolution is the latest step in the mission of Sweet Loren’s to create irresistible, crave-worthy refrigerated baked goods from simple, trustworthy ingredients.
New products include:
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Sweet Loren’s Oatmeal Bars: Packed with 6g of protein and 3-4g of fiber, these bars in Chocolate Chunk, Apple Cinnamon, and Maple Brown Sugar deliver feel-good fuel with a delicious flavor to kickstart your mornings.
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Sweet Loren’s Scones: Effortlessly bring bakery-quality indulgence home with flavors like Chocolate Chunk and Cinnamon Brown Sugar, enjoyed without compromise by the whole family.
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Sweet Loren’s Puff Pastry Stick Kits: Unlock a new, interactive baking experience with both sweet (Cinnamon Sugar) and savory (Garlic Herb) options. Just top with your favorite seasoning, pull apart, and twist for effortless creations that bake up golden and crisp in minutes. These light and flaky twists are perfect shareable sides, elegant appetizers, or bite-sized snacks.
By expanding to new dayparts, Sweet Loren’s is unlocking fresh occasions to come together and new ways to meet on-the-go consumer needs. Sweet Loren’s proves that modern bakers do not need to compromise on quality ingredients, delicious flavor, or product choices.
Free from gluten, GMOs, and the top 9 allergens*, these refrigerated, ready-to-bake goods offer wholesome, feel-good nourishment that everyone can enjoy, including those with allergies or food sensitivities.
“We are always looking for new ways to innovate to ensure we are meeting the needs of our consumers, reflecting how they bake, host, and snack,” said Loren Castle, Founder and CEO, Sweet Loren's. "We designed our entire brand system so that no matter how much we expand, our core promise of crave-worthy taste, trusted ingredients and ultimate convenience remains front and center."
The packaging design refresh extends across the entire product line, creating a cohesive and easily recognizable brand block in the refrigerated aisle. The bold, modernized design not only captures the joy and simplicity of baking but also ensures that consumers can easily identify Sweet Loren's trusted products as the portfolio continues to expand into new categories. Sweet Loren’s products are sold in over 30,000 retailers nationwide.
"Our refreshed packaging, with its modernized logo and our signature, eye-catching pink, creates a strong and joyful presence that unifies our entire portfolio on the shelf,” said Tracy Garbowski, Senior Vice President of Marketing, Sweet Loren’s. “This ensures that whether you're reaching for our classic cookie dough or our new breakfast scones, you instantly recognize the Sweet Loren's quality you trust."
This expansion introduces entirely new ways for consumers to enjoy the brand with more versatility and variety. Together, these launches reflect Sweet Loren’s mission to redefine the baking aisle – proving that better-for-you can also be the most craveable option on the table.
*Free from milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soy, and sesame.
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About Sweet Loren's
Sweet Loren’s is America’s #1 natural ready-to-bake refrigerated dough brand, combining delicious taste, convenience, and trusted ingredients. Founded in 2012 by Loren Castle, the brand offers a growing portfolio of cookie dough, puff pastry, pizza dough and more — all made with simple, trusted ingredients that are free of artificial colors & dyes and are a great option for people with food sensitivities. Available in the refrigerated dough section of more than 30,000 retailers, Sweet Loren’s proves that feel-good food can taste great, delivering easy, crave-worthy products for the modern baker. For more information, visit www.sweetlorens.com.