Sweet Loren’s, the simple ingredient, allergen-friendly baked goods brand is launching a new, limited-edition flavor in collaboration with the Barbie brand.
The Sweet Loren’s x Barbie Heart Shaped Sugar Cookies are reportedly made with wholesome ingredients, with each cookie crafted free of the top 14 allergens (including gluten, dairy, eggs, nuts)—reflecting Sweet Loren’s commitment to delivering better-for-you baked goods that consumers can feel good about.
The heart-shaped cookies get a vibrant pink color from real beets, instead of artificial coloring. Each pack contains 12 pre-cut heart-shaped cookies that are ready in less than 15 minutes in the oven, and the SRP is $6.99. The cookies are available DTC at sweetlorens.com, in addition to retail stores nationwide including Whole Foods, Sprouts, HEB, Publix, Kroger, Meijer, HyVee, Wegmans, Giant Foods, Giant Martin's, ShopRite, and select Costco and Target locations.