Sweet Loren’s Inc.
Sweet Loren’s is redefining the future of the refrigerated dough category. With a bold brand story, leading insights and game-changing innovation, the company provides retailers with a solution for driving incremental sales growth. Sweet Loren’s shoppers are the highly sought-after younger generation looking for better-for-you options. According to the company, Millennials and Gen Z spend 44% more per trip on cookie dough, leading the pack in buy rates, dollars per unit and trips. Retailers with limited shelf space rely on Sweet Loren’s to perform. After learning that almost half of shoppers are seeking reduced-sugar options, Sweet Loren’s introduced a “Less Sugar” version of its best-selling product. Consumer insights also led to the launch of a Salted Caramel Chocolate variety, which drove incremental sales and quickly became the No. 2 dollar velocity item in the brand’s portfolio. Additionally, seasonal innovation experienced success with a Pumpkin Spice flavor — 48% of its buyers were brand-new, and half of them came back for more within 12 weeks.