Bakery foods prospered early during the Covid-19 pandemic and kept that momentum up through 2022. According to Innova Market Insights data, three of the five US bakery categories posted increases in the numbers new products introduced.
The big gainer for 2022 was cakes, pastries, and sweet goods. This category saw launches up more than 20% through the first 11 months of 2022 versus the same period in 2021, per the Innova Database of new products.