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Let's Dish / Press

#1 U.S. Natural Cookie Dough Brand Sweet Loren’s Launches Less Sugar Cookie Dough

Sweet Loren’s, the better for you baked goods company, that makes America’s #1 cookie dough brand in the US, disrupts the category once again with the launch of the first Less Sugar Cookie Dough available nationwide. Sweet Loren’s new Less Sugar Cookie Dough is up to 40% less sugar than other leading national brands with only 6g of sugar per serving! It is made without sugar substitutes or artificial sweeteners. Starting in July Less Sugar will be available in two flavors Chocolate Chunk and classic Sugar Cookie in the refrigerated dough section at retail stores in North America.

Sweet Loren’s is famous for its high quality, delicious, convenient and safe-to-eat-raw, pre-portioned ready-to-bake cookie dough. Sweet Loren’s Less Sugar Cookie Dough is also  plant-based and dairy free, Certified Gluten Free and Vegan, Peanut/Tree Nut Free, Non-GMO Project Verified, Kosher Pareve, and free from the top 14 allergens making it one of the only choices for allergen-sensitive and dietary conscious consumers. Easy to bake in minutes as well, all Sweet Loren’s cookie dough can be baked in a regular oven, toaster oven, or air fryer.   

“Less Sugar was the #1 request from our customers and we listened. 48% of consumers are looking for reduced sugar options, with a growing preference for real sugar in more mindful amounts. I have always been passionate about using only clean, wholesome ingredients because they taste better and are easier for our bodies to digest,” explains CEO & Founder Loren Castle.   

CEO & Founder Loren Castle

Sweet Loren’s continues to redefine what it means to be delicious, better-for-you, and convenient, creating products that fuel the growth of the better-for-you segment within the refrigerated dough category. Sweet Loren’s is the conscious brand dedicated to doing its part to build a healthier world. As healthy living and mindful lifestyle choices converge, especially on the heels of a global pandemic, consumer behavior is shifting towards permissible indulgences. 

Loren Castle founded Sweet Loren’s after beating cancer in her early twenties, making it her mission to eliminate processed foods from her diet. When she couldn’t find great tasting cookies made from clean ingredients, she set out to create Sweet Loren’s. Since the company launched in 2012, the independent and female-owned brand has grown exponentially, and is now operating with mass distribution. One of the fastest-growing privately held companies in the US, Sweet Loren’s has been featured for three straight years on the Inc. 5000 list, and Castle has been included on Inc.’s Female Founders 100 list. Castle was a featured speaker this Summer at Nosh Live 2022, discussing the brand growth.

About Sweet Loren’s

Sweet Loren’s is on a mission to ensure that nobody ever has to compromise between clean ingredients and joyfully delicious taste, one product at a time. Founded by Loren Castle in 2012, Sweet Loren’s is the leading better-for-you baked goods and #1 natural refrigerated cookie dough brand in the U.S.  The products are available online and in more than 15,000 stores in North America and and 600 stores throughout Canada. All Sweet Loren’s products are plant-based, dairy-free, Certified Gluten Free and Vegan, peanut/tree nut free, Non-GMO Project Verified, and Kosher Pareve. Crafted with only clean ingredients, Sweet Loren’s is known for irresistible tasting cookie dough. 

Sweet Loren’s new Less Sugar Cookie Dough