Let's Dish / Press

Sweet Loren’s Supports #Veganuary

NEW YORK, NY January 6, 2021Sweet Loren’s, the #1 natural cookie dough brand in the U.S., encourages fans to go vegan for the month. Celebrating their position, as the plant-based leader in the cookie dough category, Sweet Loren’s is encouraging their community to go vegan as proud supporters of acclaimed non-profit, Veganuary.

Sweet Loren's Veganuary

2021 is the year for positive change and Veganuary is urging everyone to embrace this unique opportunity to reshape the future and to try being vegan this month. Since 2014, Veganuary has inspired and supported more than one million people in 192 countries to try vegan for January and beyond. Their message is echoed by Jane Goodall, Joaquin Phoenix, Paul McCartney and over 100 additional international superstars, politicians, NGOs and businesses who signed a joint letter calling on everyone to help fight climate chaos by changing their diet and moving towards more plant-based eating.

“Veganuary’s role is to help people try vegan, whether their motivation is health, planet, people, or animals. And this work is made much easier when there are delicious, clean, plant-based options like Sweet Loren’s readily available.” – Wendy Matthews, US Director, Veganuary. The collective impact of Veganuary has been huge, including more than 3.4 million animals saved and 6.2 million liters of water saved, the same as flushing the toilet almost half a million times.*

It’s a natural fit for Sweet Loren’s given their lineup of Certified Vegan products. The brand has been welcomed into homes across the U.S. and Canada, with a robust array of cookie dough that cracks the code on delivering delicious taste made from clean, allergen-friendly ingredients, satisfying the millions of people living with food allergies and those seeking better-for-you, clean ingredient and plant-based alternatives. 

Sweet Loren’s was the first national brand with pre-portioned cookie dough that is safe-to-eat raw. Their cookie dough does not contain eggs and uses flours that are safe to eat raw, eliminating the risk of salmonella, often associated with eating raw cookie dough. Sweet Loren’s pre-made cookie dough is convenient for portion-control snacking and as a base for a variety of recipes. 

In addition to the brand’s vegan, dairy free, and egg free attributes, Sweet Loren’s is also Non-GMO Project Verified, Certified Gluten Free, Peanut/Tree Nut Free, Soy Free, and Kosher Pareve, meeting the evolving needs of the modern consumer. With Sweet Loren’s, everyone has a seat at the table.

“We are focused on celebrating how irresistibly delicious cookie dough can be made from plant-based ingredients. At Sweet Loren’s, we believe everyone—regardless of dietary restriction or lifestyle—deserves a delectable treat. One that is better for you, animals, and the planet is the best of all worlds,” says CEO & Founder Loren Brill.

After beating cancer in her early twenties, Brill made it her mission to eliminate processed foods from her diet. When she couldn’t find delicious cookies made from clean ingredients, she decided to make her own – and Sweet Loren’s was born. To find Sweet Loren’s refrigerated cookie dough near you, visit the store locator. Be sure to follow @sweetlorens and sign up for their newsletter on sweetlorens.com for the latest news, discounts, product launches, recipes, and more.  

About Sweet Loren’s 

Sweet Loren’s is the #1 natural refrigerated cookie dough brand in the U.S. Made with only clean ingredients, Sweet Loren’s Cookie Dough is Certified Gluten-Free, Certified Vegan, Plant-Based, Dairy Free, Peanut/Tree Nut free, Non-GMO, and Kosher Pareve. Sweet Loren’s can be found in more than 12,000 grocery stores across the U.S., including Kroger, Publix, Whole Food Market and over 600 stores in Canada. Sweet Loren’s can also be purchased online through the company website sweetlorens.com and Instacart. Special offer: 15% OFF all orders on sweetlorens.com with code: VEGANUARY, valid through 1/31/21.

For media inquiries, please contact Jennifer Mezzapelle, [email protected].

*Vegan Society’s Veganalyser calculations