Brands’ support of anti-racism movement balances business benefits, risks
Article published June 3, 2020 by Elizabeth Crawford.
Many food and beverage companies are joining the fight against racism in America by temporarily pausing sales, using their voices and positions to raise awareness of systemic racism in the US, donating profits and pulling advertising from platforms that do not support their views.
“Sweet Loren’s will be donating all profits from sales placed on sweetlorens.com from June 2 through June 7 to the NAACP Legal Defense Fund…”
Read the full article here.