Julia Pimsleur: The Moment They Knew They Had To Go Big
Julia Pimsleur: The Moment They Knew They Had To Go Big

Jan 29th 2018

In this blog, I wanted to pass the mic over to three amazing female founders to share their challenges, how they avoided jumping ship, and who helped them along the way. Each of these women were be featured in the Female Founders Showcase at the 2017 Million Dollar Women Summit. I have also included my own story because there is a common thread that you’ll discover if you read to the end.

Loren Brill, CEO of Sweet Loren’s

On pushing through: When I first launched our cookie dough, it was packaged/sold frozen. That worked for the New York market but not nationally, where supermarkets sell cookie dough as refrigerated. This proved to be a challenge when trying to scale. If I wanted to build the next brand name in cookie dough, I knew I was going to have to find the best factory to work with to go up against the “Big Guys” on the shelf. The hurdle felt larger than life. The calls and emails from customers and fans begging to be able to buy our healthy cookie dough in their local stores pushed me to fight through making that major change in my product.

On fear and denial: I feared rejection when I started fundraising. And I did get rejected several times by smart, successful people I admired. But I kept going. Eventually, I closed our round from the right type of investors who I wanted in my business.

On mentors: My mentor, Daniella, told me to go for it because she knew I could do it. She helped me realize that if I didn’t go for it, I couldn’t make my dreams come true. I believe that mentors are instrumental in growing a business and healthy for entrepreneurs to keep close. The emotional support is just as important (or more!) as the contacts, advice, or their financial investments.

Read more here.

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