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This is where Sweet Loren’s Heavenly Chocolate Chunk Cookie Dough meets a classic coconut macaroon! These cookies are really delicious if you like coconut, and really fun because the texture is unlike anything I have eaten before—chewy shredded coconut and the feeling of eating a classic chocolate chip cookie. With no leavening, this cookie still has the height and chewiness of the kind of decadent cookie you dream of. Warm out of the oven, these are definitely worth celebrating with! Recipe: 2/3 cup coconut oil or unsalted butter ¾ cup evaporated cane juice 2 tab agave nectar 2 large eggs... Read More

Matzo – who knew?! – is really just made of flour and water. I feel a little jipped that I have had to buy it all these years, when I could have made it from scratch this whole time! I think we all have these ingredients lying around at home, and if not, they are super easy to find. Let’s go crazy and add just 2 more ingredients that you probably have lying around too, and toppings if you so desire. I have been saying for years that I wanted to make matzo from scratch, as I believe that food... Read More

You in on this crazy cupcake trend? Sweet Loren’s is here for you! Even if don’t presently offer whole food ingredient cupcakes in our line, we are always creating sweets in our test kitchen. Instead of your every-day vanilla cupcake recipe, we went with a new spin that both adults and kids have loved: Olive Oil Dark Chocolate Sea Salt cupcakes. What is better than a cupcake made from unrefined ingredients, that happens to be 100% whole grain, and won’t give you that sugar-headache after?  We are big fans of good quality extra virgin olive oil. It is a staple... Read More

Oatmeal is no doubt a breakfast staple. It’s warm, delicious, and heart-healthy! Here we have a new twist on the classic. Using protein-packed quinoa instead of standard oats, this recipe is sure to get your day started on the right foot. Breakfast is your opportunity to establish healthy choices for the rest of your day, so why not make it delicious and nutritious? Quinoa is one of the best whole grains to keep in the kitchen. Not only is it a complete protein, but its also an amazing source of fiber, iron, calcium, and it’s gluten free. More flexible than... Read More

The night of August 6th, 2012 Sweet Loren’s team hosted our first ever Foodie Start-Ups Potluck BBQ! We wanted to celebrate the last month of summer with some of the best people we know, with the most delicious food imaginable. NYC has an incredible food scene, and our BBQ was the perfect way to kick back to celebrate the fruits of all of our hard (and delicious!) labor. Each BBQ invitee was asked to bring his or her culinary specialty. We enjoyed burgers (naturally raised, of course), delicious Pomme Frites with awesome dipping sauces, Delicatessen’s mac and cheese, Brooklyn Winery’s... Read More

Welcome to Sweet Loren’s. We warmly welcome you to our NEW look, packaging, website, and well…brand. It has been a transformative year and we are now proudly standing tall on the freezer shelves throughout NYC Whole Foods Markets! It has been a crazy year after winning the Next Big Small Brand Contest on January 12th, 2011. Yes, we remember that day very, very well. It changed my life! We won branding & design work from The Rooster Design Group; 3 months free PR from First Press PR; and a month free at The Brooklyn Flea. It was an ahhhmazing prize,... Read More