Chocolate chip cookies are not exactly synonymous with health, but when you talk about Sweet Loren’s, the woman-owned, nationally distributed cookie dough company, health is exactly what you’re talking about.
Growing up in New York, Loren Brill was always interested in health and wellness. Then tragedy struck. “Right after I graduated college I got sick and was diagnosed with Stage II cancer,” she told the Forward. “At twenty two years old, with all your friends getting their first jobs, I was busy being treated. I saw how precious life was and how important it is for us to take care of ourselves. After that I was committed to being as healthy as possible.”
Today Brill is in remission and she’s the CEO of Sweet Loren’s, the cookie dough company and media darling that is disrupting the food landscape. “Food is the most important thing we can do to keep ourselves healthy,” she tells me. “I cut out hydrogenated foods, started taking cooking classes, meditating…I couldn’t find delicious worthwhile food that was wholesome and unprocessed. It started out as a personal need. I started with the chocolate chip cookie.”
Who doesn’t love a chocolate chip cookie? Invented by a fellow entrepreneur, American chef Ruth Graves Wakefield in 1938-era Whitman, Massachusetts, this iconic sweet treat was what Brill eventually turned to on her quest for wholesome, delicious fare. Fueled by her new lease on life, Brill began cooking. There were thousands of batches and trials.
Brill was committed to using 100% whole grain flour, the highest quality dark chocolate, having vegan/gluten free options and being dairy free. The cookies had to be nutritional, digestible and delicious. Those were some high standards to meet, but finally, after a long period of trial and error, a recipe was perfected.